Are we missing the quick wins under our noses?

litterWe are always trying to find ways to minimise waste and divert it from landfill and quite rightly so but quite often there is another waste issue that is clearly evident when you venture out anywhere in the UK – LITTER.

Keep Britain Tidy launched its “Litter Prevention Commitment” this May, it aims to prevent litter on UK streets which cost £1bn a year to deal with. While some big players have signed up to the litter prevention commitment – Coca Cola, Wrigley, KFC and McDonalds – I think that we can all do our part big or small, companies or individuals. Keep Britain Tidy says the scheme is working towards:-

  • To raise awareness of the social, economic and environmental impact of litter
  • To encourage responsible consumer behaviour in order to reduce the amount of litter dropped
  • To contribute to a reduction in the £1billion cost of cleaning up litter by taking positive action

Litter is one of my personal bug bears – it looks unsightly and can cause hazards for children, pets and the elderly and also has a negative impact on nature and wildlife. There are bins and recycling opportunities all across the UK and if you are out in the wilds to be honest in the UK it is not that long before you get back to a waste point and if you have packed it in you can pack it out.

Everyone should play their part in solving the problem. EQ will be doing a litter pick round their premises, what will you do?